Bitwise Launches Ethereum Ad Campaign; First National TV Spot To Be Minted as an NFT
San Francisco • June 20, 2024
Crypto specialist Bitwise Asset Management announced today the launch of a national ad campaign highlighting the unique capabilities of the Ethereum blockchain. The campaign will feature a series of Ethereum-themed video ads on several of the nation’s largest business news networks and other paid channels. The series seeks to reinforce Bitwise’s brand as an educator and build awareness of Ethereum, the platform underpinning some of the biggest projects in crypto, from stablecoins and NFTs to decentralized finance and tokenization.
TV Spot To Be Minted as NFT
As part of the rollout, Bitwise is offering the opportunity for all viewers to mint the ads as low-cost, open-edition NFTs through Zora, one of the most widely used NFT platforms on Ethereum. According to Zora, it is the first national TV spot to be minted as an NFT.
Proceeds from the minting will be split evenly between the Protocol Guild, an organization that supports Ethereum open-source developers, and the video’s actors. In addition to helping support the broader Ethereum ecosystem, the arrangement highlights one of Ethereum’s unique capabilities: fostering fair, transparent, and direct compensation for creators.
"It’s incredible to see Bitwise advance the onchain world,” said Jacob Horne, co-founder and CEO of Zora, “both with their products and with posting their national television ad on Zora—with splits to all involved. This is a first for the industry, and utilizing our growing onchain social network is exciting to see."
Spotlight on Ethereum
“Ethereum is the world’s most versatile blockchain,” said Victoria Kulbanska Anderson, Bitwise’s Head of Growth Marketing. “With this campaign, we wanted to bring that versatility to life in a memorable way. There’s something about personifying Ethereum as a contrast to legacy financial and tech platforms that both highlights its potential and spotlights just how inefficient the status quo can be. With these ads, we’re excited to point to Ethereum’s groundbreaking potential with the approachability, wit, and crypto-native ethos that has always defined Bitwise.”
Creative concepting and production for the ads, which star Jamie Kaler and Michael Tacconi, were done in partnership with Los Angeles-based creative agency Studio City PXL and production company Revolver Films. Both firms also collaborated on Bitwise’s successful “Bitcoin Is Interesting” campaign that debuted in December 2023 with actor Jonathan Goldsmith.
“Our Studio City PXL team is honored to be the creative agency for this historic Bitwise campaign,” said Studio City President Joe Tamanini. “Their commitment to evolving the Bitwise brand in meaningful, attention-grabbing, and innovative ways is tremendous and makes for a smooth creative process at rapid speed. We’re grateful for their clear vision and trust, as well as the talented direction of Carla Dauden and Mark Priola’s physical production team at Revolver Films. We're absolutely thrilled that our work is being minted on the Ethereum blockchain!”
Founded in 2017, Bitwise has a six-year track record of investment excellence, industry-leading education, and a broad suite of professional investment products spanning ETFs, private funds, active solutions, and separately managed account strategies. The firm serves as a partner to thousands of investment professionals and financial institutions looking to understand and access bitcoin and other crypto assets.
Bitwise Asset Management is the largest crypto index fund manager in America. Thousands of financial advisors, family offices, and institutional investors partner with Bitwise to understand and access the opportunities in crypto. For seven years, Bitwise has established a track record of excellence managing a broad suite of index and active solutions across ETFs, separately managed accounts, private funds, and hedge fund strategies. Bitwise is known for providing unparalleled client support through expert research and commentary, its nationwide client team of crypto specialists, and its deep access to the crypto ecosystem. The Bitwise team of more than 90 professionals combines expertise in technology and asset management with backgrounds including BlackRock, Millennium, ETF.com, Meta, Google, and the U.S. Attorney’s Office. Bitwise is backed by leading institutional investors and has been profiled in Institutional Investor, Barron’s, Bloomberg, and The Wall Street Journal. It has offices in San Francisco, New York, and London.
